Essential Whitening: Custom Shopify 2.0 Store with B2B Pricing Tiers for Dental Professionals
See how Dynamic Dreamz developed Essential Whitening’s Shopify 2.0 store with B2B pricing tiers for dental professionals and DTC customers.
Essential Whitening – Custom Shopify 2.0 Dual-Audience Dental eCommerce Store
Health & Nutrition
Shopify Custom Apps & Integrations
Colorado, Denver, USA
What the Project Needed to Solve
The project required a solution that balanced the client's specific business requirements with a clear, usable and maintainable digital experience.
Pricing & B2B Logic
Essential Whitening's dual-audience business model needed to serve dental professionals requiring bulk B2B pricing
Mobile Experience
account-based access alongside consumer patients seeking a clean, trustworthy shopping experience, all on an outdated site lacking clinical credibility, structured pricing tiers, hidden professional pricing, and responsive optimisation, resulting in low trust and conversion.
How We Approached the Project
Dynamic Dreamz followed a two-phase design-then-development process, starting with custom desktop and mobile mockups before building a fully custom Shopify 2.0 theme. An automated quantity-based pricing system applies tiered pricing at 5+, 10+, and 20+ unit thresholds for bulk dental buyers, a hidden pricing and account-based visibility system restricts professional trade pricing to verified logged-in dental professionals, and dedicated navigation pathways were built for professionals and patients, all delivered with full responsive optimisation across devices.
Dynamic Dreamz followed a two-phase design-then-development process, starting with custom desktop and mobile mockups before building a fully custom Shopify 2.0 theme.
An automated quantity-based pricing system applies tiered pricing at 5+, 10+
and 20+ unit thresholds for bulk dental buyers, a hidden pricing and account-based visibility system restricts professional trade pricing to verified logged-in dental professionals
and dedicated navigation pathways were built for professionals and patients, all delivered with full responsive optimisation across devices.
Key Features Delivered
Custom Shopify 2.0 Theme Development
Automated Quantity-Based Pricing Tiers
Hidden Pricing & Account-Based Visibility for Professionals
Dual-Audience Navigation Pathways
Two-Phase Design-to-Development Process
Fully Responsive Cross-Device Build
Project Delivery & Technology
UI/UX Design
Shopify Store Development
Frontend Development
Third-Party API Integration
QA & Testing
Shopify
Beauty & Cosmetics
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