Ayusunless: Custom B2B Wholesale Channel with Role-Based Pricing on Standard Shopify
See how Dynamic Dreamz built a custom B2B wholesale experience on standard Shopify with customer roles and differentiated pricing.
Ayusunless – Custom B2B Wholesale Channel on Standard Shopify Plan
Beauty & Cosmetics
Shopify Custom Apps & Integrations
USA
What the Project Needed to Solve
The project required a solution that balanced the client's specific business requirements with a clear, usable and maintainable digital experience.
Pricing & B2B Logic
Ayusunless wanted to add a B2B sales channel while staying on Shopify's basic plan, meaning Shopify's native B2B services (available only on Shopify Plus) were off the table.
Pricing & B2B Logic
The brand needed a secure registration and onboarding process so only qualified experts could access wholesale pricing, support for multiple product categories each with its own percentage-based discount
Pricing & B2B Logic
and a way for approved customers to see special pricing automatically on the storefront without affecting the experience for regular retail shoppers.
How We Approached the Project
Dynamic Dreamz developed a custom B2B system using the Sami Wholesale Shopify app combined with native Shopify functionality, avoiding the need to upgrade to Shopify Plus. A dedicated professional registration form collected verification information, with applications manually reviewed and approved by the Ayusunless team before authorised wholesale customers were assigned customer tags in Shopify. Tagged customers automatically gained access to specific product categories and discount levels through configurable product groups managed from the Shopify admin, while retail customers without tags continued to see standard pricing. Discounted pricing was automatically displayed to tagged wholesale customers on the frontend, with dynamic discount codes generated and applied at checkout for an effortless purchasing experience.
Dynamic Dreamz developed a custom B2B system using the Sami Wholesale Shopify app combined with native Shopify functionality, avoiding the need to upgrade to Shopify Plus.
A dedicated professional registration form collected verification information, with applications manually reviewed
approved by the Ayusunless team before authorised wholesale customers were assigned customer tags in Shopify.
Tagged customers automatically gained access to specific product categories and discount levels through configurable product groups managed from the Shopify admin
while retail customers without tags continued to see standard pricing.