Aetrex: Shopify Version Upgrade, Product Variants & UI Optimisation for Orthotic Footwear
See how Dynamic Dreamz supported Aetrex with Shopify version upgrades, product variant improvements and storefront UI optimization.
Aetrex – Shopify Store Optimisation (Version Upgrade, Variants, UI)
Health & Nutrition
Shopify / Shopify Plus
United States
Key Metrics / Project Facts
50M+
Foot scans15M+
Orthotics sold
What the Project Needed to Solve
The project required a solution that balanced the client's specific business requirements with a clear, usable and maintainable digital experience.
Performance & Reliability
Aetrex was running on an outdated Shopify version that limited performance and features.
Product Discovery
Its product variants and filters weren't structured to its exact requirements, product cards were static with no interactivity, the catalogue lacked a coherent grouping structure across orthotics and wellness footwear
System Integration
and accumulated UI inconsistencies undermined the brand's premium positioning.
How We Approached the Project
Dynamic Dreamz executed a full Shopify version upgrade without disrupting the live store, then configured product variants and filters precisely to Aetrex's specifications so shoppers could narrow down by size, width, style, and foot condition. Custom product card hover functionality was added to surface alternate images, pricing, and details on hover, intelligent product groupings were created across footwear styles and health conditions, and multiple design changes resolved UI inconsistencies site-wide.
Dynamic Dreamz executed a full Shopify version upgrade without disrupting the live store, then configured product variants
filters precisely to Aetrex's specifications so shoppers could narrow down by size, width, style, and foot condition.
Custom product card hover functionality was added to surface alternate images, pricing
and details on hover, intelligent product groupings were created across footwear styles and health conditions
and multiple design changes resolved UI inconsistencies site-wide.
Key Features Delivered
Full Shopify Version Upgrade
Custom Product Variant & Filter Configuration
Product Card Hover Functionality
Intelligent Product Groupings
Site-Wide UI Fixes & Design Enhancements
Project Delivery & Technology
Maintenance & Support
Shopify Theme Customization
UI/UX Design
QA & Testing
Shopify
Health & Nutrition
Explore Our Client Case Studies
See how Dynamic Dreamz approaches Shopify and Shopify Plus requirements across redesigns, custom commerce, integrations and long-term development partnerships.
GNC India: Conversion-Focused Shopify Redesign with Goal-Based Navigation & Trust Signals
See how Dynamic Dreamz redesigned GNC India on Shopify with goal-based navigation, trust signals and a conversion-focused shopping experience.
Rooted Human: Custom Shopify Dawn Theme Store for Women’s Wellness Supplements
See how Dynamic Dreamz created a custom Shopify storefront for Rooted Human's women's wellness and supplement product range.
Nandi Medical: Custom Shopify Dawn Theme Store with Individually Structured PDPs for HRT Clinics
See how Dynamic Dreamz developed Nandi Medical's Shopify store with structured product pages tailored to medical and HRT clinic requirements.