Rooted Human: Custom Shopify Dawn Theme Store for Women’s Wellness Supplements
See how Dynamic Dreamz created a custom Shopify storefront for Rooted Human’s women’s wellness and supplement product range.
Rooted Human – Custom Shopify Store on Dawn Theme
Health & Nutrition
Shopify / Shopify Plus
United Kingdom
Key Metrics / Project Facts
92%
feeling calmer and 87% reporting improved sleep quality after 30 daysWhat the Project Needed to Solve
The project required a solution that balanced the client's specific business requirements with a clear, usable and maintainable digital experience.
Brand Experience
Rooted Human needed a digital storefront that communicated its science-backed, empathetic brand voice without feeling clinical or generic, delivered a clean
Mobile Experience
distraction-free design for a research-led audience, worked consistently across a predominantly mobile customer base
Complex Product Logic
and supported bundled purchasing to increase average order value for its wellness ritual model.
How We Approached the Project
Dynamic Dreamz built the entire store on Shopify's Dawn theme with deep bespoke customisation, clean layouts, and considered typography reflecting the brand's science-meets-nature identity. The team delivered a fully responsive design across all devices, implemented product bundle functionality so customers could pair complementary supplements in one purchase, and optimised product displays with a quiz-integrated discovery experience for personalised recommendations.
Dynamic Dreamz built the entire store on Shopify's Dawn theme with deep bespoke customisation, clean layouts, and considered typography reflecting the brand's science-meets-nature identity.
The team delivered a fully responsive design across all devices, implemented product bundle functionality so customers could pair complementary supplements in one purchase
and optimised product displays with a quiz-integrated discovery experience for personalised recommendations.
Key Features Delivered
Fully Custom Dawn Theme Build
Responsive Mobile-First Design
Product Bundle Functionality
Optimised Product Display & Discovery
Quiz-Integrated Personalised Recommendations
Project Delivery & Technology
Shopify Store Development
UI/UX Design
QA & Testing
Shopify
Health & Nutrition
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