Candy Prom & Evening: Custom Shopify Broadcast Theme Store with Colour-Variant Swatches
See how Dynamic Dreamz developed Candy Prom & Evening’s Shopify store with the Broadcast theme and improved color-variant shopping.
Candy Prom & Evening – Custom Shopify Broadcast Theme Store for Prom & Evening Wear
Fashion & Apparel
Shopify / Shopify Plus
Canada, Ontario
Key Metrics / Project Facts
15K+
Instagram followersWhat the Project Needed to Solve
The project required a solution that balanced the client's specific business requirements with a clear, usable and maintainable digital experience.
Complex Product Logic
Candy Prom needed to bridge its personal, tactile in-store styling experience into a digital environment where customers can't touch or try on a gown, show gowns accurately across multiple colour variants beyond Shopify's standard selector, deliver an aspirational fashion-forward design
Project Requirement
and structure a catalogue spanning Prom, Evening, Homecoming, Gala
Product Discovery
and Special Occasions for smooth discovery, all requiring deep customisation beyond the Broadcast theme's defaults.
How We Approached the Project
Dynamic Dreamz built the entire store on Shopify's Broadcast theme with deep customisation, bespoke sections, and tailored layouts. A custom colour-swatch UI replaces the default Shopify variant selector, automatically updating product images when a shopper selects a colour to replicate the in-store colour consultation experience. The catalogue was structured with clean collection architecture across all occasion categories, including a dedicated 2026 Collection section, with the full experience optimised for a young, mobile-first audience.
Dynamic Dreamz built the entire store on Shopify's Broadcast theme with deep customisation, bespoke sections, and tailored layouts.
A custom colour-swatch UI replaces the default Shopify variant selector, automatically updating product images when a shopper selects a colour to replicate the in-store colour consultation experience.
The catalogue was structured with clean collection architecture across all occasion categories, including a dedicated 2026 Collection section, with the full experience optimised for a young, mobile-first audience.
Key Features Delivered
Custom Broadcast Theme Development
Custom Colour-Variant Swatches with Dynamic Image Updates
Multi-Collection Catalogue Architecture
Dedicated New Arrivals Section
Mobile-Optimised Fashion-Forward Design
Project Delivery & Technology
Shopify Theme Customization
Frontend Development
UI/UX Design
QA & Testing
Shopify
Fashion & Apparel
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