If you own a Shopify store, email marketing is one of the most innovative ways to connect with your customers. It allows you to send product updates, offers, and reminders straight to their inbox. In this blog, we’ll explore the top 5 Shopify apps for email marketing that can save you time and grow your sales. Whether you’re just starting or already growing fast, these email marketing Shopify apps can make your work easier. Let’s learn more about Shopify Apps for Email Marketing.
What is Email Marketing?
Email marketing refers to sending emails to clients or subscribers to advertise products, provide updates, or offer discounts. It’s an easy way to connect with customers or subscribers directly through their inbox.
Even in 2025, email marketing remains one of the most effective tools for online business owners. Do you know why? Emails feel personal, and every professional uses them. They help build trust and keep your store in your customer’s mind.
If you run a Shopify store, email marketing enables you to send welcome messages, recover abandoned carts, share new product alerts, and more. It can enhance your sales and convert visitors into loyal customers.
Why Should You Use Shopify Apps for Email Marketing?
What are Shopify Apps?
Shopify apps are extra tools you can add to your online store. They help you do many things, such as enhancing design, boosting sales, or running email campaigns.
Benefits of Using Shopify Apps for Email Marketing
Using email marketing apps makes your work easier. These Shopify apps help you:
- Save your time by automating emails.
- Send the right message to the right customer.
- Enables you to grow your email list.
- Track results and improve.
These Shopify apps for email marketing can significantly boost your online business with minimal effort.
Also Read: Shopify Email Popups: 3 Effective Alternatives
How Apps Save Time and Grow Sales
Once you set up the email marketing Shopify app, it can run your email campaigns for you. For example, if someone leaves their cart without finalizing the order, the app can automatically send a reminder. It is the best way to recover lost sales while you focus on other things.
What to Look for in a Shopify Email Marketing App
Key Features You Should Check
When choosing the most suitable Shopify email marketing app, look for these must-have features:
- Drag-and-drop email builder: You can customize email templates easily without coding with a drag-and-drop feature.
- Automation: Set up emails that send automatically, such as welcome emails, thank-you emails, or cart recovery.
- Email templates: Pre-made template designs you can customize quickly.
- Contact segmentation: Group your customers according to their location or activity.
- Reporting tools: You can check how many people opened your email, clicked links, or made a purchase.
Compatibility with Your Shopify Store
Ensure the app performs smoothly with your Shopify store. Check for:
- Easy setup with a few clicks.
- Mobile-friendly emails (look good on phones, too).
- Integration with other tools, such as popups, SMS, or analytics.
Top 5 Shopify Apps for Email Marketing in 2025
Let’s check out some of the top email marketing Shopify apps.
1. Omnisend – Powerful All-in-One Email and SMS Tool
Why Omnisend is a Great Shopify Email Marketing App
Omnisend is ideal if you want to use email and SMS together. It comes with ready-to-use templates, automation tools, and popups.
It offers features such as order updates, birthday emails, and cart recovery, making it an ideal eCommerce solution.
Pros & Cons
Pros:
- Combines email with SMS.
- Attractive email templates.
- Good support.
Cons:
- SMS credits cost extra.
- Learning is complex for beginners.
Pricing Plans
Free: Free to install
Get up to 250 emails (with an infinite list size) using the Free Plan.
Standard: $16 / month
Get up to 500 emails (with an infinite list size). Upgrade as you grow.
Pro: $59 / month
Get up to 2500 emails (with an infinite list size). Upgrade as you grow.
2. Klaviyo – Advanced Email Marketing Automation
Why Klaviyo is One of the Best Email Marketing Apps for Shopify
Klaviyo is known for intelligent automation. It allows you to send emails based on customer actions in your store. For example, if someone browses shoes but doesn’t make a purchase, Klaviyo can send a reminder email to encourage them to complete their purchase.
You can also personalize emails and track performance efficiently. It’s strong but still effortless to use.
Pros & Cons
Pros:
- Great for advanced users.
- In-depth insights and tracking.
- Robust automation features.
Cons:
- It takes time to understand for beginners.
- It can be expensive for large email lists.
Pricing Plans
Free: Free to install
Free to install. Free email for up to 250 connections (forever). For up to 150 SMS/MMS credits, SMS is free.
SMS: $15 / month
Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
Email: $20 / month
251-500 connections. Upgrade as you grow.
3. Shopify Email – Official Email Marketing App
Why Shopify Email is Perfect for Beginners
Shopify Email app is the official app of Shopify, so it works smoothly with your Shopify store. It’s easy to use and ideal for new sellers looking to start email marketing.
You can design attractive emails with templates and send updates without additional integrations.
Pros & Cons
Pros:
- Very comfortable to use.
- Made for Shopify.
- Affordable for small stores.
Cons:
- Fewer features compared to others.
- Limited automation.
Pricing Plans
Free: Free to install
Your first 10,000 emails each month are free. After that, pricing starts at $ 1 per 1,000 emails per month.
4. Mailchimp – Popular and Reliable Email Marketing Platform
Why Mailchimp Still Works Well for Shopify Stores
Mailchimp is one of the most recognized and trustworthy email marketing platforms. It offers numerous templates, A/B testing, and straightforward automation.
You can create campaigns, test subject lines, and see detailed reports. It also provides pre-built customer journeys.
Pros & Cons
Pros:
- Very trustworthy and stable.
- Lots of design template options.
- Suitable for small businesses.
Cons:
- Advanced tools can be confusing.
- Integration with Shopify needs third-party support.
Pricing Plans
Free: Free
Essentials: $13 / month
Standard: $20 / month
Premium: $350 / month
5. Seguno – Email + Popups to Grow Your List
What Makes Seguno a Useful Email Marketing Tool
Seguno is created for small Shopify stores. It’s straightforward, lightweight, and runs inside your Shopify dashboard.
It offers popups, newsletters, and automated campaigns, including welcome emails and product reviews.
Pros & Cons
Pros:
- Runs directly in the Shopify dashboard.
- Easy to set up.
- Good support.
Cons:
- Basic features.
- Not for big campaigns.
Pricing Plans
Starter: Free to install
Free for up to 250 subscribers. Designer templates for purchase.
Standard: $35 / month
Includes 2,500 subscribers. Upgrade as you grow.
Pro: $215 / month
Includes 25,000 subscribers. Upgrade as you grow.
Comparison Table of the Best Shopify Email Marketing Apps
| App Name | Free Plan Available | SMS Support | Ease of Use | Automation Features | Built for Shopify | Best For | Key Strength |
| Klaviyo | ✔️ Yes (Up to 250 contacts) | ❌ No | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ | ✅ Yes | Growing data-driven stores | Advanced automation insights |
| Shopify Email | ✔️ Yes (10,000 emails/month) | ❌ No | ⭐⭐⭐⭐⭐ | ⭐⭐☆☆☆ | ✅ Yes (by Shopify) | Beginners small stores | Simple easy to use |
| Omnisend | ✔️ Yes (500 emails/month) | ✔️ Yes | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ✅ Yes | Mid-sized to large stores | All-in-one: Email + SMS |
| Mailchimp | ✔️ Yes (500 contacts) | ❌ No | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⚠️ Needs 3rd-party integration | General use flexible campaigns | Templates, testing, personalization |
| Seguno | ✔️ Yes (up to 250 subscribers) | ❌ No | ⭐⭐⭐⭐⭐ | ⭐⭐⭐☆☆ | ✅ Yes | Small Shopify sellers | Runs inside Shopify dashboard |
How to Choose the Best Email Marketing App for Your Shopify Store
Tips for Beginners
- You can try a free plan first.
- Select an app with straightforward templates to get started quickly and easily.
- Look for easy automation, such as when a user signs up, they receive welcome emails.
- Make sure the app is easy to use with your Shopify store.
Tips for Growing Businesses
- Utilize apps that provide detailed reports and tracking capabilities.
- Choose Shopify email marketing apps that offer both email and SMS options.
- Check for advanced automation and customer details.
- Focus on email marketing apps that show ROI.
Also Read: Shopify Themes For The Fashion And Beauty Industry
Final Thoughts on Shopify Apps for Email Marketing
The performance of your Shopify store can be strongly affected by your choice of email marketing app. Start with a tool that suits your current requirements and grow as your business grows. Whether you want simple emails or advanced automation, there’s an ideal app for you. Just select one, get started, and stay connected with your customers.
Recap of Top Picks
- Klaviyo: Best for growing and data-driven Shopify stores.
- Shopify Email: Best email marketing Shopify app for beginners.
- Omnisend: The best all-in-one solution because it offers both email and SMS.
- Mailchimp: Best for customizable templates and testing.
- Seguno: Best for small Shopify sellers.
Start Simple, Grow Smart
It’s not necessary to have the most powerful email marketing app to start. Start with a simple app, understand how email marketing works, and improve your skills over time. Email marketing is one of the most effective ways to keep your customers informed about your store and encourage them to return.
Have you decided which Shopify email marketing app you want to use? But still, you need the help of a Shopify expert. Who installs and sets up the app for you? Besides the installation, you also want some design or development work, then Dynamic Dreamz can help you a lot.
We have professional Shopify developers and designers. They are experts in Shopify, from app setup to design changes or adding new features, they can do everything. Contact us with your detailed requirements.
FAQs
Which email marketing app is ideal for Shopify beginners?
The most excellent email marketing app for beginners is Shopify Email. It’s created by Shopify, easy to use, and works directly inside your store without any extra setup or tools.
Are there any free email marketing tools for Shopify?
Yes, many Shopify email marketing apps offer free plans. Shopify apps like Shopify Email, Klaviyo, Omnisend, Mailchimp, and Seguno let you start for free with basic features.
Can I send SMS with Shopify email marketing apps?
Yes, some apps like Omnisend let you send both email and SMS. It’s good if you want to contact your customers via more than just email.
How many emails can I send per month?
Your plan and the email marketing app will determine this. For example, Shopify Email provides 10,000 free emails per month, while others, such as Klaviyo and Omnisend, offer different limits based on the size of your contact list.
Which email marketing app works best with Shopify themes?
All the listed email marketing apps work well with Shopify, but Shopify Email and Seguno are explicitly built for Shopify, so they integrate smoothly with your store’s design and themes.
Do I need coding skills to use email marketing apps on Shopify?
No, you don’t need any coding knowledge to use or set up these email marketing Shopify apps. These apps feature drag-and-drop builders and pre-made templates, making it easy to create and send emails with ease.
