Does Shopify have limits?

Yes. Shopify has a few structural limits built into the platform, such as API call caps, product variant limits, file storage rules, and certain checkout customisation restrictions. These limits help keep stores stable at scale, but they can be restrictive for fast-growing brands.

Is there a limit to products on Shopify?

There’s no hard cap on the number of products you can add. Stores with large catalogues, tens of thousands of SKUs, can run smoothly, but performance depends on theme optimisation, app usage, and how well data is structured.

How to bypass Shopify 100 variant limit?

The limit can’t be removed, but it can be worked around. Brands typically use custom apps, product splitting, metafield-driven options, or third-party inventory systems to create the experience of unlimited variants without breaking Shopify’s rules.

Is Shopify still relevant in 2025?

Very much so. Shopify continues to dominate the mid-market and enterprise space with Shopify Plus, fast product releases, strong infrastructure, and a massive ecosystem. It remains one of the most reliable and future-proof platforms for e-commerce brands.