The Charm of Wood, The Strength of Composite- YHUS

YHUS was founded on a simple but powerful insight: homeowners shouldn’t have to choose between beauty and durability. Traditional wood fencing and decking look stunning but demand constant maintenance. Synthetic alternatives are low-maintenance but lack the warmth and character of natural wood. YHUS bridges that gap with premium composite wood products that deliver the charm of wood and the resilience of composite, manufactured entirely in France to the highest quality standards.

Their product range spans two core categories: fencing and decking. For fencing, YHUS offers fence boards, vertical and horizontal decorative panels, and a full range of accessories, available in five colours: Noir, Sable, Gris clair, Gris anthracite, and Taupe. For decking, their range includes composite decking boards, pine and composite joists, and decking accessories, available in Brun chocolat, Brun clair, Sable, Gris clair, and Gris souris. Free delivery is offered on orders of €1,000 and above.

YHUS’s buying journey is distinctly considered, as customers can book appointments, request quotes, order free samples before committing to a purchase, and access detailed installation guides and maintenance advice. Selling products by the square metre adds another layer of complexity to the purchasing process, requiring a digital experience that could handle technical calculations without friction.

With a premium product, a colour-rich catalogue, and a purchasing journey more complex than a standard eCommerce store, YHUS needed a Shopify store that could handle it all. Dynamic Dreamz stepped in to build a fully custom composite wood eCommerce website on the Minimalista theme engineered for precision, conversion, and an exceptional customer experience from first browse to final checkout.

YHUS had the product quality, the brand positioning, and the customer demand. What they needed was a digital storefront sophisticated enough to handle the specific technical and commercial requirements of a premium home improvement brand selling by the square metre. Here are the key challenges that Dynamic Dreamz addressed:

• Square metre-based purchasing complexity: Unlike standard eCommerce stores, where customers simply select a quantity, YHUS sells products by the m², requiring a custom calculation tool that could accurately convert a customer’s project dimensions into the correct product quantity, without confusion or error.
• Colour-variant product experience: With fencing and decking available across multiple colours, customers needed to see exactly how each colour variant looked before purchasing; a standard product page simply wasn’t sufficient for a high-consideration, high-value purchase like composite fencing or decking.
• Sample order management: YHUS offers free samples to help customers make confident colour decisions before committing to a full order, but without a mechanism to limit sample quantities, the system was open to misuse. A smart cart-level restriction was needed.
• Low average order value risk: Like many home improvement eCommerce stores, cart abandonment and under-purchasing were real risks. Without a mechanism to surface complementary products and incentivise higher spend, significant revenue was being left on the table.
• Complex variant and listing structure: With multiple product types, colours, and accessories across fencing and decking, structuring variant-specific listings that were both accurate and easy to navigate required careful technical planning and execution.
• No delivery incentive visibility: YHUS offers free delivery on orders of €1,000+. Without a clear, dynamic indicator of how close a customer was to that threshold, the incentive wasn’t working hard enough to drive basket growth.
• Deep customisation required on Minimalista theme: YHUS’s specific requirements went significantly beyond the Minimalista theme’s default capabilities, demanding extensive custom front-end development and third-party app integration to bring the full vision to life.

Dynamic Dreamz approached the YHUS project as a technically complex, commercially critical build engineering every custom feature with precision and integrating each element seamlessly into the Minimalista theme for a cohesive, premium outdoor living eCommerce website.

Fully Customised Shopify Store on the Minimalista Theme

Our development team built the entire YHUS store on Shopify’s Minimalista theme with deep, bespoke customisation, clean layouts, precise typography, and carefully structured pages that bring YHUS’s premium, Made-in-France brand identity to life online.

The result is a custom Shopify store France for building materials France that feels authoritative, elegant, and completely purpose-built.

Key capabilities:

• Custom m² quantity calculator integrated into fencing and decking product pages
• Instant, accurate quantity calculation based on customer-inputted project dimensions
• Reduces ordering errors and returns for a high-value, project-based product category
• Improves purchase confidence and conversion for first-time composite wood buyers

m²-Based Quantity Calculation Forms

We built custom m²-based quantity calculation forms directly into the product pages, allowing customers to input their project dimensions and instantly receive the correct quantity of fencing or decking boards needed for their specific project. A business-critical feature that eliminates guesswork and builds purchase confidence.

Key capabilities:

• Dynamic media gallery updating product images on colour variant selection
• Full visual representation of all colour options — Noir, Sable, Gris clair, Gris anthracite, Taupe, and more
• Replicates the in-store colour selection experience in a digital environment
• Reduces purchase hesitation for high-consideration, high-investment outdoor living products

Media Gallery Based on Variant Colour

To help customers make confident colour decisions before committing to a purchase, we implemented a dynamic media gallery that automatically updates product imagery based on the selected colour variant, giving shoppers a clear, accurate visual reference for every colour option across fencing and decking.

Key capabilities:

• Product bundle functionality Shopify implementation, allowing complementary products to be grouped and purchased together
• Bundle options designed to encourage full wellness ritual adoption
• Seamless add-to-cart and checkout flow for bundled products
• Increases average order value while deepening customer commitment to their daily ritual

Optimised Product Displays for Better Discovery

We optimised product displays across the Rooted Human store, ensuring that each product’s benefits, ingredients, and purpose were communicated clearly and compellingly at every touchpoint, guiding wellness-conscious shoppers confidently toward the right ritual for their needs.

Key capabilities:

• Dynamic media gallery updating product images on colour variant selection
• Full visual representation of all colour options — Noir, Sable, Gris clair, Gris anthracite, Taupe, and more
• Replicates the in-store colour selection experience in a digital environment
• Reduces purchase hesitation for high-consideration, high-investment outdoor living products

Sample Limit- Maximum 3 Items in Cart

To protect YHUS’s free sample offering while ensuring it serves its intended purpose, we implemented a smart cart-level restriction limiting sample orders to a maximum of 3 items per cart, seamlessly integrated into the checkout flow without disrupting the customer experience.

Key capabilities:

• Cart-level sample quantity restriction capped at 3 items
• Protects the free sample offering from misuse while maintaining a smooth customer experience
• Clear, friendly messaging communicating the sample limit to customers
• Ensures the sample programme continues to serve its core purpose, with confident colour decision-making

Cart Drawer Upsell

To increase average order value and surface complementary products at the most commercially valuable moment, we implemented a cart drawer upsell presenting relevant accessories and add-on products to customers as they review their cart, before they proceed to checkout.

Key capabilities:

• Cart drawer upsell Shopify implementation, surfacing relevant accessories and complementary products
• Strategically positioned at the highest-intent moment in the purchase journey
• Drives incremental revenue from fencing and decking accessory categories
• Seamlessly integrated into the cart drawer experience without disrupting the checkout flow

Variant-Specific Listings

We built variant-specific listings across the YHUS catalogue, ensuring that each colour and product type had its own dedicated, accurate listing that made navigation intuitive and product information precise for every configuration a customer might need.

Key capabilities:

• Variant-specific listings for Shopify implementation across the fencing and decking product range
• Each colour variant is presented with dedicated imagery, specifications, and availability
• Reduces customer confusion across a complex, multi-colour, multi-category catalogue
• Improves browse-to-purchase conversion for high-consideration outdoor living product

Shipping Estimator & Free Delivery Progress Bar

To drive basket growth and reduce checkout abandonment, we implemented two powerful conversion tools: a shipping estimator giving customers instant delivery cost visibility, and a free delivery progress bar dynamically showing how close they are to YHUS’s €1,000 free delivery threshold.

Key capabilities:

• Shipping estimator providing instant, accurate delivery cost calculation at the cart stage
• Free delivery progress bar Shopify implementation dynamically tracking spend toward the €1,000 threshold
• Creates a clear, motivating incentive for customers to increase their basket value
• Reduces checkout abandonment driven by unexpected delivery cost surprises

• Delivered a fully custom Shopify store on the Minimalista theme, a premium fencing and decking Shopify store built precisely to YHUS’s vision and tailored for the French home improvement market
• Built custom m²-based quantity calculation forms that eliminate ordering errors and build purchase confidence for high-value composite wood projects
• Implemented a dynamic media gallery with variant-based colour switching, replicating the in-store colour selection experience for online shoppers
• Enforced a smart 3-item sample cart restriction that protects YHUS’s free sample programme while maintaining a seamless customer experience
• Integrated a third-party quiz form that guides customers to the right fencing and decking products for their specific project needs
• Deployed a cart drawer upsell, driving incremental revenue from accessories and complementary products at the highest-intent moment in the purchase journey
• Built variant-specific listings that bring clarity and precision to a complex, multi-colour, multi-category catalogue
• Implemented a shipping estimator and free delivery progress bar that actively motivates customers to increase basket value toward the €1,000 free delivery threshold
• Established a scalable, feature-rich home improvement eCommerce France foundation ready to grow with YHUS as they expand their product range and customer base across France