RENÉE Cosmetics- A Bold Beauty Brand

RENÉE Cosmetics is one of India's fastest-growing beauty brands, and there’s no doubt about it. But do you know it has been built on a single promise that is “Luxury that doesn't cost a fortune”?

From groundbreaking lip products to kajal, foundations, fragrances, hair care, and gifting combos, RENÉE has ensured itself a big round of audience and fanbase throughout the nation. And they have achieved this kind of milestone by making premium-quality cosmetics accessible & pocket-friendly for everyday Indians.

With a product catalogue spanning 8 major categories and 66+ collections, they almost cover everything from matte lipsticks and eyeshadows to eau de parfums and sindoor. However, there was one thing that RENÉE wanted to ensure, and that was a digital storefront that could reflect their brand's energy.

They needed a store that could seamlessly manage their growing catalogue completely stress-free, and could deliver a seamless shopping experience to millions of beauty enthusiasts across India.

And that is where Dynamic Dreamz stepped in, because we as a team took complete ownership of the project, designing the entire store in Figma first and then developing it on Shopify's Dawn theme with full customisation, built precisely as per the client's requirements, from the ground up.

RENÉE Cosmetics had the brand recognition, amazing products, and a rapidly growing audience. So, what they really needed was a digital experience that could keep pace with all of that, one that felt as premium as the products it was selling

Here are the key challenges that Dynamic Dreamz addressed:

• No unified digital design language: The brand's online presence lacked a cohesive visual identity that could communicate RENÉE's luxury yet accessible positioning to first-time visitors and loyal customers alike.
• Massive and complex product catalogue: With 8 categories and 66+ collections, from lip liners to hair perfumes, structuring the store for intuitive discovery without overwhelming shoppers was a significant UX challenge.
• Mobile-first audience with high expectations: The majority of RENÉE's shoppers browse and buy on mobile, which means every interaction, from browsing to checkout, needs to be pixel-perfect across all screen sizes.
• Deep customisation required on Dawn theme: The client had specific design and functional requirements that went well beyond Shopify's default Dawn theme capabilities, demanding extensive front-end development and custom code.
• Design-to-development alignment: With both Figma design and Shopify development handled in-house, maintaining pixel-accurate translation from design to the live store, without gaps or compromises, was a critical requirement.

Dynamic Dreamz approached the RENÉE project with one clear principle: every decision, from the first design frame to the last line of code, should serve the shopper and honour the brand. We handled the complete end-to-end workflow, with no hand-offs to third parties.

Complete Figma UI/UX Design

Before writing a single line of code, our design team built a full high-fidelity prototype in Figma, covering the homepage, collection pages, product detail pages, cart experience, and mobile views. Every screen was aligned with RENÉE's visual identity and signed off by the client before development began.

• Full design system built in Figma with brand-aligned colours, typography, and components
• Mobile-first design with responsive layouts across all breakpoints
• Intuitive category navigation designed around RENÉE's 8 product verticals
• Clean, elevated aesthetic that reflects the luxury-accessible brand positioning

Custom Shopify Development on Dawn Theme

With the design approved, our development team built the entire store on Shopify's Dawn theme, with extensive customisation through bespoke sections, snippets, and metafields tailored precisely to the client's requirements. Nothing out of the box, everything as per spec.

Key capabilities:

• Fully customised Dawn theme with brand-specific sections and UI components
• Image-led category navigation with subcategory tiles for fast product discovery
• Custom promotional elements, announcement bars, free gift thresholds above ₹799, and dynamic campaign banners
• Performance-optimised build for fast load times across mobile and desktop

Structured Product Catalogue Architecture

With 66+ collections across lips, face, eyes, hair, nails, fragrance, skincare, and gifting, we built a clear and scalable catalogue structure that makes it easy for shoppers to find exactly what they're looking for, and discover products they didn't know they needed.

Key capabilities:

• 8-category primary navigation with deep subcategory organisation
• Dedicated pages for newly launched products and top sellers
• Gifting and combo sections are designed for high-intent purchase journeys
• Collection pages optimised for browsing and conversion

• Delivered a cohesive, premium digital experience that accurately reflects RENÉE's luxury-accessible brand identity
• Built a fully custom Shopify store from design to development, with zero compromise on the client's requirements
• Structured 66+ collections across 8 categories into an intuitive, conversion-friendly browsing experience
• Created a mobile-optimised storefront tailored for RENÉE's predominantly mobile customer base
• Established a scalable Shopify foundation that can grow with RENÉE as they launch new products and expand their catalogue
• Strengthened RENÉE's digital presence as one of India's most recognised beauty destinations