The making of Calmenta
Calmenta is a premium wellness brand dedicated to transforming common living areas into luxurious relaxation zones. Modern massage chairs, foot massagers, and infrared blankets are just a few of Calmenta’s high-end wellness devices that deliver spa-quality relaxation in homes at a fraction of the price of ongoing treatment costs. With a focus on comfort, quality, and emotional connection, Calmenta allows customers to experience true relaxation without stepping outside the home.
- IndustryWellness & Lifestyle
- technologyShopify
- LocationUSA
Challenges
When Calmenta approached us with their requirements, their existing Shopify store had a basic design structure that failed to match the high-end nature of their products. The design's lack of detail, storytelling, and brand personality made it challenging to justify the premium price.
Improper features and a scattered website design led to low engagement and poor sales. Key challenges included:
- An invalid visual identity that failed to convey luxury.
- Unclean product pages lack expressive impact.
- Low trust signals and CTA hierarchy.
- Poor mobile experience and slow website speed performance.
- No straightforward brand storytelling to sustain premium positioning.
Solution
To match the storefront with Calmenta's luxury brand vision, we customized the Impact Shopify Theme, known for bold
visuals and immersive design layouts. We combined it with advanced coding and design strategies to deliver a refined
shopping experience to their website users.
Here's what we implemented:
- Custom Code Enhancements: Customized layout transformations above the common theme to build a truly unique and exceptional aesthetic.
- High-End Visual Design: Clean whitespace, luxury typography, large image sections, and attractive animations helped shape a refined user journey.
- Brand Storytelling: Strategically placed content sections conveyed Calmenta's mission and comfort promise to connect with users emotionally.
- Optimized Product Pages: Designed to highlight key features, integrate trust badges, offer detailed FAQs, and create opportunities for upselling premium products.
- Mobile Experience: For smooth responsiveness and speed across all platforms, every section was redesigned.
- SEO & Performance Optimization: Improved loading speed, clean code, and optimized images provided better rankings and smoother navigation.
The redesigned Shopify store led to a noticeable boost in user engagement, with visitors spending more
time exploring product pages and interacting with essential features. The elevated layout and refined storytelling
created stronger trust, helping justify premium pricing and positioning Calmenta as a leader in affordable luxury
wellness. With a visually attractive, conversion-focused storefront now in place, the brand is fully ready to scale paid.
Services Provided
- Custom Shopify Theme Customization (Impact Theme)
- UX/UI Design Enhancements
- Mobile Optimization
- Page Speed Optimization
- Product Page Conversion Strategy
Wireframes
We designed complete wireframes for Calmenta's new website, focusing on a smooth and relaxing user experience that matches the brand's wellness essence. We were able to visualize the customer journey from product finding to checkout thanks to the wireframes, which explained the arrangement and flow of individual pages. By serving as a strategic foundation, these wireframes made sure the finished design satisfied Calmenta's commercial objectives as well as user expectations.
Colors
#6D4D34
#99CC66
#DDA981
#EBDAC7
Typeface
Design
For Calmenta, we crafted a delicate and graceful design that reflects the brand's focus on wellness and relaxation. To create a feeling of luxury and calm, large layouts, soft color schemes, and outstanding imagery were used. In addition to enhancing the website's visual attractiveness, the design makes it easier for visitors to navigate, which facilitates discovery and boosts user engagement.
