Building a Custom B2B Solution for Ayusunless on Shopify
Ayusunless, a premium wellness and skincare brand, sought to expand its sales channels by adding a B2B sales channel to its existing Shopify store. Because the brand was using Shopify’s basic plan, it was unable to utilize Shopify Plus’s native B2B services. Our goal was to design and implement a fully functional wholesale solution that allowed authorized professionals to access special pricing — all while keeping the shopping experience smooth for retail customers.
- IndustryBeauty & cosmetics
- technologyShopify
- LocationUSA
Challenges
- The customer wanted to stay with their current basic Shopify plan, despite Shopify's built-in B2B services being only accessible on Shopify Plus.
- To ensure that only qualified experts could access wholesale prices, a secure registration and onboarding procedure was required.
- The solution needed to accommodate multiple product categories, each with its percentage-based discounts.
- Approved customers should see their special pricing automatically on the storefront without affecting the experience for regular shoppers.
Solution
We developed a custom B2B system using a specialized Shopify app Sami Wholesale combined with native Shopify functionalities to satisfy the client's requirements without upgrading to Shopify Plus.
B2B Registration & Approval Flow
- Created a unique, professional registration form that wholesale customers can use straight from the website.
- Applicants provided professional information for verification.
- Only verified professionals were approved after a manual examination of applications by the Ayusunless team.
- Registration Page: https://www.ayusunless.com/pages/professionals
Role-Based Pricing Using Tags
- Authorized wholesale customers were assigned customer tags in Shopify.
- They were able to access specific product categories and discount levels based on tags.
- Retail customers without tags continued to see standard pricing.
Product Groups with Configurable Discounts
- Created multiple product groups, each with its percentage discount.
- The Shopify admin panel made it simple to manage and modify discounts.
Dynamic Discounts on the Frontend
- Discounted pricing was automatically displayed to tagged wholesale customers.
- For an effortless purchasing experience, the system generated and utilized dynamic discount codes at checkout.
Results & Impact
- Seamless B2B onboarding: Verified professionals could easily register and gain access to wholesale pricing, without impacting the experience of retail customers.
- Flexible discount management: Admins could quickly configure and adjust discounts for different product groups, ensuring pricing stayed competitive.
- No need for Shopify Plus: Delivered advanced B2B functionality using a standard Shopify plan, reducing costs for the client.
- Streamlined operations: Customer approval and tag-based eligibility simplified backend processes for the Ayusunless team.
Services Provided
- Custom Shopify Development
- B2B Registration Form Development
- Customer Tagging System
- Role-Based Pricing Setup
- Dynamic Discount Implementation
- Wholesale Process Optimization
Wireframes
We created entire wireframes for Ayusunless's unique B2B solution, ensuring a professional and user-friendly flow for wholesale customers while maintaining a smooth retail experience. The wireframes map out the whole journey — from registration and account approval to exploring products and viewing custom pricing. So our client can easily understand the flow of the website. The wireframes provided a strategic basis that combined Ayusunless's commercial objectives with the demands of both retail and wholesale clients by precisely defining the structure and interactions.
Colors
#00ACAB
#EECC6B
#FFFFFF
Typeface
Design
We developed a simple, expert design for Ayusunless, which reflects the brand's high-end identity in the skincare and wellness industry. We used well-balanced color schemes, structured layouts, and straightforward typography to draw attention to its dual focus on retail and wholesale. These elements add simplicity and trust to the browsing experience. In addition to enhancing the business's visual appeal, the design ensures easy navigation, allowing buyers to easily find products, check prices, and complete the buying process.
